SARAH MORGAN, DIGITAL SPECIALIST

Sarah Morgan is a digital specialist, working in the field for over a decade. From managing social media pages, to leading creative teams, to creating content she can help your brand thrive!

Her record of successfully bringing brands messages to life online comes from her ability to consistently create compelling content, identifying opportunities for engagement, and working to execute content quickly.

Her focus is on ideating, generating concepts and thinking forward to keep digital programs running strong. With experience running highly successful social media programs, collaborating on and overseeing the creation of more than 20,000 posts she is excited to share her experience with you!

See samples of her work below, as well as thoughts on how and why it performed well on different platforms.

TikTok rewards videos that understand a brand's audience.

This video was posted for the anniversary of Wisconsin's State Supreme Court restoring abortion rights. It was a reminder of the massive stakes Wisconsin faced in the 2026 election cycle.This video generated over 6M views on TikTok and almost 1M engagements

View on TikTok

Facebook is an information superhighway. This is where all your news, brand updates and fun ideas can be posted together. It offers brands a chance to experiment and showcase many types of content.

These 4 images are examples of the variety of posts that Facebook rewards. They are each one of the WisDems' most viewed posts on Facebook.

These 4 graphics generated a collective 4.4M views and 430,000 engagements between 2025 and 2026.

grothman update (Instagram Post (45)).png

In Disgusted Memory of (Instagram Post (45)) (11).png

Creating engaging content on Instagram includes posting engaging, eye-catching and educational content that people want to share. Below are two of the most successful posts for the WisDems on the platform.

CLick to this post

CLick to this carousel

SaveThreads.com_Threads_Democratic-Party-of-Wisconsin-s-Media_3709372593213675047_001_360p.mp4

Threads audiences reward topical humor (especially in formats that engage with trends), content with a bit of shock value, and information that feels important to share. This video generated over 1.4M views on Threads and over 25,000 engagements.

It is a great example of how all three components can be curated.

CLick to view the post